在变革和危机时期，有效和同理心的沟通作为领导武器库的一部分至关重要，这一点不容低估. 在接下来的几周和几个月里，我们的沟通和协作方式将有助于我们度过动荡不安的时期，并为应对2019冠状病毒病的另一边准备坚实稳定的增长平台. 根据我自己的经验, I’ve outlined below a few important pointers for communicating through the strangest of times.
布莱斯•哈蒙德. Director, Communications and Engagement
In weird and worrying times like these, 我经常回想起我的父母，以及我可能有幸继承的各种性格特征. My Father was a bomb disposal expert based in London in the late 60’s and early 70’s. He lived and operated through some pretty turbulent times. 我妈妈是个歌手, so you could say I am blessed (or afflicted) with both cold and hot blood; some calm and some creative.
我的职业生涯经历了2001年的经济衰退和2008年的危机，在一家屡获殊荣的公关公司担任合伙人和董事总经理. 我们现在都在经历一场奇怪的、非常不同的危机(或者是一系列危机，如果你把全球大流行和由此产生的金融不稳定都包括在内的话)，我很荣幸能在这个充满挑战的时期成为一家屡获殊荣的国际数字化转型咨询公司的一员.
Although the crises have been strikingly different, 我从曾经共事过(以及正在共事)的高级管理层那里学到的经验，主要与领导者在混乱中“放慢时间”的能力有关, and to communicate clearly and effectively through very tough times.
Being a huge sports fan, I am a firm believer that business can learn from sport and vice versa. 例如, 在极端的胁迫下，从2003年英格兰橄榄球世界杯的胜利中吸取的教训今天成为人们关注的焦点. 克莱夫·伍德沃德爵士将批判性思维和沟通行为融入了他的球队的DNA，以赢得世界杯的荣耀. 他称之为T-CUP:在压力下正确思考，随后在压力下清晰沟通.
在2019冠状病毒病的世界里，采取这种清晰、冷静的沟通方式，有助于让可能不安的员工群体保持冷静. 尽管Informed已经将自己设计成一个所有团队都可以在远程环境中充分发挥作用的位置, the isolation we are currently faced with brings new challenges for all of us. 如果对话中缺少能量和积极性，那么第二周的远程工作可能会让人感到厌倦或陈旧.
Communication should be extra clear, positive and affirmative – encouraging teams, but not over-protecting – None of us has ever experienced a set of crises like this. The younger workers who have not experienced a crisis will learn from it, 就像年长的大脑从过去的经验中学习，并在这一次学习新的东西一样——主要是与远程环境下长时间的沟通有关.
Team communication has to reinforce the message that we’re all in this together. 从商业角度和个人努力的故事来看，将会有成功的机会(无论大小). Taking time to celebrate the wins is always important, 但在混乱之中, slow the time down and reflect, 庆祝和奖励. Communications focused on optimism, 建立团队精神, 协作和凝聚力将在很大程度上保护和加强企业文化和价值观，而这些文化和价值观将在这场危机持续得越久的时候受到考验.
注意沟通的风格和语气以及使用的渠道——在困难时期，评论和短语可能会“在翻译中丢失”, whilst misunderstandings can be exaggerated in pressured situations. Much higher levels of active listening are required (Listen. Don’t just wait for the next opportunity to speak). 这可能会很累人——在面对面的身体交流中，我们通常可以依靠几种感官, we now have to rely on one or two senses over the phone or via video calls.
Focus on clarity of message and motivation: Think carefully about the channel of communication, not just the communication itself. Where should the face-to-face or phone call replace the written word, where the short call from the CEO makes a huge difference to an individual under stress, or the written message or all team video call where recognition and reward for excellence, integrity or innovation can be shared and celebrated.
最终, effective and empathetic communication will enable us to share what we have, deliver messages about what we expect from others, and learn what others need from us. 压力下的冷静和具体的沟通有助于在人们之间建立更好的理解和信念，并激励他们遵循共同理解和明确表达的原则和价值观，这些原则和价值观在最黑暗的时代充当指路明灯.
